Ever wonder if your business idea will really make money? Use the 3 M’s—Margin (profit per sale), Market (size or demand), and Multiples (ability to scale or repeat). Think of each “M” like a side of a cube. Multiply them (M × M × M) to get the “volume” of your opportunity. For example:
- 1 × 1 × 1 = 1 (small idea)
- 2 × 2 × 2 = 8
- 2 × 2 × 4 = 16 (bigger idea)
The larger each “M,” the bigger your potential returns!